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Bombs in the Burry
"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in...
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Money Motivations
There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator,...
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“You Can Pay Me Now, or Pay Me Later”
Every now and then, you get a marketing approach or commercial message that is seemingly 'timeless.' One that fits that description is the Fram Oil Filter commercial, shown below, first aired in the...
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War, Peace, Bridges and Newsworthy Promotion!
CNN. Fox. ABC, NBC, CBS, A&E and any network, newspaper, online or other media all have this in common, they promote! They promote themselves and they promote the products and services of others....
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Who Kicked Your Cat?
Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is...
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Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs....
From time to time, we get questions about web traffic analysis services, such as Alexa, Compete, Quantcast and Comscore. Are these accurate? And how do these services compare to a statistical resource,...
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Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue...
On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato...
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Content Marketing World!
We've quoted Sunshine Homes President, John Bostick's memorable saying, “Easy doesn't pay well.” There may be 'easier' ways to market, if you have a big budget than using 'content marketing.' But...
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Dare to Compare! Banner Ads vs. TV or other Media
Last year, Ben Kunz – Vice-President of strategic planning at media agency Mediassociates – penned a column in Digiday called, “In Defense of Banner Ads.” Kunz opened with a pithy set of points: “If...
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Video and Social Media Statistics for 2014 for Manufactured Housing Marketers
Ladies and gents, this post will be short and sweet, but not as short as a Tweet. When you watch this video, don't jump to the conclusion that all that you should be doing is social media and video....
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Bombs in the Burry
"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in...
View ArticleClik here to view.
Money Motivations
There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator,...
View ArticleClik here to view.
“You Can Pay Me Now, or Pay Me Later”
Every now and then, you get a marketing approach or commercial message that is seemingly 'timeless.' One that fits that description is the Fram Oil Filter commercial, shown below, first aired in the...
View ArticleClik here to view.
War, Peace, Bridges and Newsworthy Promotion!
CNN. Fox. ABC, NBC, CBS, A&E and any network, newspaper, online or other media all have this in common, they promote! They promote themselves and they promote the products and services of others....
View ArticleClik here to view.
Who Kicked Your Cat?
Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is...
View Article
